Do you know what makes your brand unique, and sets you apart from your competition?
Do your customers really connect with your brand and know what it stands for?
Are you delivering on what you promised?
Strategy is the first step in developing your brand. Unfortunately, it’s often an overlooked step, but to be successful, your customers need to know what you stand for. Your brand isn’t just a nicely designed logo, package, or website alone.
Our proprietary process works
We don’t hide behind the scenes, only to return to tell you what we think your brand should be. We work through the strategy process together with you, because no one knows your business better than you.
First, we assist you in assembling a “branding team” that is made up of the key stakeholders in your business. Then, we facilitate a series of interactive meetings (in person or via Zoom), where we break each step down to uncover your unique brand promise and messaging.
The Process
During our strategy sessions, we work through the following based on your brand’s current status:
- Perception Balancing – How you view your brand now and where you want to be in the future
- Brand Values – Traits and Characteristics
- Brand Personality
- Identifying Your Ideal Customer
- Competitive Analysis
- Brand Positioning
- Validation Research
- Value Proposition
- Brand Messaging
- Internal Visual Brand Audit
When the process is complete, your brand will have a roadmap and a clear voice for all future marketing efforts. One that is aimed at differentiating your brand from the competition and successfully reaching your ideal customer.
Case Studies
- Branding and positioning the first multi-concept food hall and brewery: The Brews Hall
- Branding a new hotel restaurant and events concept: Meet me at Sea Level
- Launching a dream: Branding George Lopez Chingon Kitchen restaurant and Tequila bar
- Branding a restaurant franchise: A back stage pass to Rock & Brews Restaurant
Download your DIY Branding Workbook from our secret landing page