Sophie Simmons

Sophie T. Simmons. Model. Role Model. First known as the daughter of KISS frontman Gene Simmons and model/actress Shannon Tweed, and then her role on 7 seasons of Gene Simmons’ Family Jewels on A&E Network, Sophie has grown into her own with concurrent careers in entertainment, design, business and philanthropy.

As a style icon and celebrity, Sophie is passionate about promoting a healthy body image for young women. She is a frequent speaker at renowned fashion media outlets such as Cosmopolitan and Extras. To further support this vision, Sophie is designing a clothing line that will focus on real sizes for a womanly shape. She is also working on a book to accompany this worthy venture.

The Challenge

  • Multi-faceted career objectives that needed a strong visual presence
  • Create a personal brand separate from her celebrity
  • Manage a growing volume of new content from different sources (fashion, beauty, music)

As an entrepreneur and role model, Sophie needed a website that highlighted the many facets of her career and personality. To do this required a clear understanding and insight into Sophie as a woman first and a brand second.

The Results

  • Beautiful magazine style website that is brimming with personality, style and purpose
  • Dynamic content featuring a look book, shopping and social media
  • An evolving platform for her personal brand, business development and philanthropy

The website has a rolling blog with several categories that are managed from an admin section. We also built a shopping cart so fans could purchase some of her clothing items online along with a module that displays her fashion picks so you can match Soph’s style. It also features the  #NoFilter section that allows original content from Sophie’s team of hand-picked contributors.

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Our Role

  • Personal Brand Development
  • Website Design and Development
  • E-commerce Shopping Cart
  • Integrated Social Media
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