Super Bowl Weekend is just days away with the big game happening at 6:30PM ET on Sunday, February 5, 2017, and with it comes the equally entertaining Super Bowl promo video wars.
With most ad buys in the $3-$5 Million mark, the decision for Rock & Brews to test video promotions via social media was an easy one. Zack Missioreck developed the ad concept along with Doug Furano for Rock & Brews’ The Big Game Party Pack, a custom to-go assortment of the franchise’s beloved finger food menu. Place your order online or by phone and you’ll be sitting pretty with tasty deliciousness throughout your pre- and post-game celebrations without sweating it out in the kitchen or grocer’s.
According to Ad Age, brands who advertised during the game saw 6.5 times more mentions than their top competitors in 2014. Alternate viewing platforms, such as gaming consoles and other over the internet options, brings sports advertising to the masses including exposure to global markets.
As early as 2011, it was uncommon for brands to release their Super Bowl promo video commercials let alone devote multi-million dollar budgets to promote them. Now just five years later, brands are focused on how soon they should start releasing them in order to generate pre-show buzz. MarketingLand has a live blog that tracks Super Bowl 51 brands with updated links to new commercials.
Promo Video Marketing for Small Business
While Super Bowl advertising can yield millions of views, every business can benefit from video marketing. Many businesses mistakenly believe that producing a video is time-consuming and expensive. Nothing can be further from the truth. The hardest part of creating and publishing a promo video has very little to the actual production and everything to do with your overall marketing plan. While creativity and technical know-how are important in video production, in recent years more tools and resources have become readily available for the savvy small business owner on a budget.
For our shoot, Zack handled the production logistics of location, crew and equipment. He blocked off time at the client’s chosen restaurant location when it had the least amount of foot traffic. He hired local actors and brought his own DSLR and light kit. He also handled the editing of the final spot.
As creative director for the shoot, The Graphic Element was responsible for maintaining the look, feel and tone of the brand. We’ve learned that creative direction is as much about team building as it is about blocking shots. That’s why we love to work on these kind of projects that involves input from many different sources.
The most challenging part of the project was keeping the food looking hot and delicious during the long hours of set up and shooting. The payoff touchdown shot at the end was also a challenge and took several takes to get the perfect landing.
If this video doesn’t entice you to cozy up at home (or at a friend’s house who has a top of the line 4K surround TV), here’s what going to the Super Bowl will cost you:
On Tuesday, Ticketmaster’s Ticket Exchange had 491 Super Bowl tickets for sale ranging in price from $3,495 to $115,000 per ticket, while a quick search on StubHub found tickets ranging from $2,850 to $10,997 each. [Source: nbcnews.com]
Can your business benefit from a professionally produced branded video? Call us and let’s chat!