Press
Manhattan Beach News
The Graphic Element Named 2009 Small Business of the Year by Manhattan Beach Chamber of Commerce
(July 7, 2009)
Print and web design studio The Graphic Element was recently named 2009 Small Business of the Year by the Manhattan Beach Chamber of Commerce. The honor was bestowed upon the company after several long-time customers nominated The Graphic Element and the work it has completed over the years. To be eligible, nominated businesses must be based in Manhattan Beach, and participate in city leadership, contribute to business and community enhancement and demonstrate high ethical standards.
"I am very proud and extremely honored to receive this prestigious recognition and truly appreciate the Manhattan Beach Chamber of Commerce for its continued support of both small and large businesses in our community," said Laura Missioreck, founder and creative director of The Graphic Element.
Missioreck strives to operate a fine-tuned business model and employs a tireless drive to make her community a better place through volunteering and contributing to community events. She is a member of several local organizations, including the Board of Directors of the Media Arts Foundation, Manhattan Beach Chamber of Commerce and the Food Consultants Group.
One of The Graphic Element's areas of expertise is new company branding, rebranding of established companies, and new product launches including the design of food and retail packaging. This process incorporates logo design, advertisements, tagline, look and feel, and corporate identity, and plays to Missioreck's strengths as a forward-thinking Creative Director with a firm knowledge of how to get brands noticed.
In addition to corporate identity and branding, The Graphic Element concepts, designs, and produces high quality printed marketing materials such as brochures, catalogs and online projects including websites and social media marketing campaigns. Clients represent businesses ranging from major food companies to individual consultants.
About The Graphic Element
The Graphic Element is a print and web design studio specializing in integrated management of creative and marketing services for start-up businesses and new product launches. From concept through completion, each project receives individual focus and attention, keeping in mind image, the marketplace, function, schedule and budget. The ultimate goal is to get each client’s unique message across successfully, whether it is a local launch or a national rollout.
Manhattan Beach News
Chamber unveils its new logo
(Updated: Thursday, January 25, 2007 9:58 AM PST)
After more than a decade, the Manhattan Beach Chamber has a new logo. It is exciting as we will be seeing the new logo appear in our newsletter, our email blasts, our stationery = website and more. This was a long process brought about by our wonderful Communications Team headed by Cassie Bassolino of Studiotwentytwo, a website design and development firm. The logo team was head by Gloria Balcom of The Next Level Marketing. Several graphic design firms bid on this exciting project and after much thought, it was given to LuAnn Roberto of 411 Graphics and Laura Missioreck of The Graphic Element. These two worked very hard to create a wonderful new logo for the Chamber that will last us for many years. We look forward to having our new look out there for all to enjoy.
Manhattan Beach News
A New Look in the New Year for the Manhattan Beach Chamber of Commerce
(Updated: Thursday, February 1, 2007 9:58 AM PST)
Manhattan Beach is a warm and inviting beach community and its Chamber of Commerce strives to promote all its member businesses. So, way back when, a sand dollar was a creative and apt choice for a logo.
And – that's not going to change – though it is going to be getting an update.
When the new year arrives, the new look arrives as well. A new logo and an updated and redesigned Web site for the Chamber will be the first steps. And, as new materials are reordered – letterhead, brochures, etc – the new look will be incorporated into the new printed material.
It was two active Chamber members, Laura Missioreck and LuAnn Roberto, who teamed up to create the new logo and look for the Manhattan Beach Chamber of Commerce.
Laura, who owns The Graphic Element in Manhattan Beach, specializes in marketing for new product launches – and that expertise certainly was an asset as she worked on developing this new look for the Chamber.
LuAnn's company, 411 Graphics, has provided logos, corporate brochures and other designs for companies all over Southern California. LuAnn's experience in corporate imaging allowed her to find just the right update for the Chamber's new look.
Laura and LuAnn have worked on other Chamber image pieces as well. LuAnn designed the marketing materials for the current Women in Business Logo. And Laura created the much acclaimed Sports & Entertainment Committee logo, as well as other materials for the committee. But the redesign of this logo is the biggest team project they've worked on yet for the Chamber.
So look for the new look in the new year. We think you'll like the way it reflects our friendly and sophisticated beach business community.
