Project Background
The Pastore brand is a line of 4 Italian style cheese flavors; Asiago, Romano, Pecorino Romano and Parmesan. Some flavors come in several varieties like shredded, grated or shaved. This is a new product launch into retail for the brand.
Our Solution
Our design challenge was to create an old world Italian feel to the artwork while maintaining differentiation throughout the extension of the brand. Each flavor was made unique through the color placement or the limited color palette and each variety was differentiated through a color change to the modifier, in this case the "ribbon."
Project Components
Logo design, illustration, packaging label and container design
