Project Background
Veggie Gourmet brand set out to raise the standards for vegetarian meals. They developed stuffed veggie burgers with six unique flavors to be the first in the marketplace with this delicious new concept. Along with the burgers three complete vegetarian meals were also developed.
Our Solution
Our design challenge was to package these veggie products with a gourmet feel in order to stand out among the competition. We worked with one of the leading food photographers in L.A. to create a center of plate presentation for the burgers as opposed to the standard burger on a bun. We chose a deep purple color for the brand that also stands apart from the competition to establish its individuality in the marketplace.
Project Components
Brand naming, logo design, photo art direction, packaging, collateral materials, trade show banners