Project Background
When every other part of your body is feeling less than fab, your tongue can relax in a luxurious bath of unique flavors. Just lay back, close your eyes, and savor rich chocolate ganache infused with an exotic array of rosemary, wasabi, pumpkin, peanut butter and more! Created by a woman who understands that being a woman should be great, even when it isn’t, Pretty Mean Snacks are designed to raise spirits, dash those once-a-month blues, and reinforce the longstanding secret that chocolate, not diamonds, can be a girl’s best FRIEND!
Our Solution
Our design challenge was not only to "sell" delicious savory chocolates, but to create a brand that appeals to women on every level. We worked with a creative copywriter and a talented illustrator to give the four characters that represent the brand an identity and attitude! Eight delicious chocolates are packaged in a custom tin that women can use and re-use for trinkets or change or whatever, keeping the brand alive when that time of the month comes around again & it's time for more chocolate therapy!
Project Components
Logo design, character development, creative copy, collateral materials, package design, chocolate insignias, POP design, trade show banners