Project Background
Mr. Nature is a family owned company and has been around for many years. They offer a wide variety of vending and retail snack food items, primarily nuts and dried fruit mixes.
Their existing packaging was in need of a makeover for their vending products as it was looking extremely dated and didn’t stand out to the consumer.
Our Solution
We were presented with the task of updating the artwork and production of all their vending products. The recognizable logo was to remain unchanged as was the flavor fonts and the color. Flavor colors were chosen that related to the product’s previous packaging color to maintain consistency for the consumer. Over 15 flavors were updated with bright appealing colors that were designed to catch the eye of the vending consumer looking for a healthy snack.
Project Components
Bag redesign, color palette development, collateral materials, website design