Project Background
Without a doubt, the For Dummies™ brand is one of the most recognizable brands in the industry. Since they are most well known for their books on every topic from buying a house to learning how to play the guitar, there were not many other retail licenses out there at the time this product launched.
Our Solution
Unfortunately, we cannot take credit for creating the brand “ForDummies™”, however, it was our job to translate the very strict style guide to a cookie jar, boxed gift set, cookie mix and retail display while still maintaining every aspect of the integrity of the brand.
Project Components
Cookie jar design, gift box packaging design, cookie mix bag design, retail displays